How To Use The 'New SEO' In Your Website Design

Posted on: 5 April 2022

For many businesses, search engine optimisation (or 'SEO') is a key consideration when designing their website. For your site to be effective, potential customers need to find it! A lot has changed in the past decade, though, both in terms of technological advancement and in terms of what website visitors want—so how can you use those things to your business's advantage?

Don't be fooled by out-of-date information

Ten years ago, search engines used a few very specific methods when figuring out how high to rank a page in their results. These algorithms were easy for businesses to understand and implement, as they focused mostly on the prevalence of specific words in a body of text and how often a page had been linked to by other domains. This led to a great many SEO 'tricks', such as keyword stuffing and overuse of link directories, but overall caused a decrease in customer satisfaction. Sites using old-fashioned SEO methods tend not to rank very highly in the opinions of the potential customers who visit them, as they can seem clunky and badly written.

Thankfully, search engine optimisation works very differently now—and it's not hard to get right, once you understand that what matters the most is creating a website that people genuinely want to visit and use.

Keep your focus on customer experience

These days, major search engines are looking for websites that look professional and polished, are easy to navigate and contain well-written text that tells visitors what they want to know. This is one reason that blogs and internal newsfeeds are still popular additions to many professional web pages; they give you the opportunity to provide your customers with vital information about what you do and how you do it, as well as perhaps sharing a little about your general areas of expertise. If you run a dog walking business, you can use a blog to discuss ways to train a dog for loose-leash walking. If you're a personal stylist, you can post an article about figuring out which colours suit your skin tone the best. All this helps people to feel like they're really getting something out of visiting your website—which will keep them coming back, make them more likely to want to engage your services and help the search engines to understand that your site should rank highly in their results.

Consider consulting with a professional

If you're not sure where to begin, that's okay! Marketing professionals across the board tend to have a solid grasp of SEO, and it's not hard to find someone to consult with about your best course of action. Consider hiring a web designer, a professional copywriter or a marketing expert to give you a little advice—in the long term, the boost in your search engine rankings will be more than worth it.

Contact a web design company for more information.