2 SEO Mistakes To Avoid: How To Optimize Your Website

Posted on: 25 July 2022

When starting a website, you want to ensure you're doing everything possible to optimise it for search engines. However, there are a lot of common SEO mistakes that people make, which can impair a website's ranking and visibility. Here are some of the most common search engine optimisation mistakes and how to avoid them. 

Failure To Optimise Your Website For Mobile

In an increasingly mobile world, it is more important than ever to ensure that your website is responsive and optimised for smaller screens. Failing to do so can have a significant impact on your SEO rankings. 

Fortunately, there are several things you can do to make sure your site is mobile-friendly. For instance, you could use a responsive design, keep your content short and easy to read and ensure that your images are optimised for small screens. These steps can ensure that your site appears higher in the search results, helping you attract more visitors.

Keep in mind that more and more people are using their smartphones and tablets to browse the web, so ensure that your site can be easily viewed on these devices. If your site is not optimised for mobile, you could miss out on a large portion of your potential audience.

By making sure that your site is responsive and mobile-friendly, you can ensure that your SEO rankings will not be harmed.

Failure To Measure Your SEO Results

Without SEO, it's nearly impossible for businesses to rank on search engines like Google. Not only is it important to invest in SEO, but you need to measure your SEO results to make sure your efforts are paying off. Otherwise, you're essentially shooting in the dark and wasting time, money and resources. 

There are several things you can assess when it comes to SEO, including organic traffic, keywords rankings and conversion rates. By measuring your SEO results, you can tweak your strategy as needed to ensure maximum efficiency. Remember SEO is an ever-changing field, and what may have worked last year may not work this year. That's why you need to regularly measure your SEO results and adjust your strategy accordingly. 

If you're not measuring your SEO results, you're making a huge mistake that could severely hurt your business in the long run. Make sure you're regularly evaluating your progress and adjusting accordingly for the best possible chance at success.

These are just a few common SEO mistakes that can lower your website's ranking. Avoid these mistakes by optimising for mobile, measuring your SEO results and regularly adjusting your strategy. By following these tips, you can ensure your website appears higher in search results and attract more visitors.