Lily Hoffman

  • How To Use The 'New SEO' In Your Website Design

    For many businesses, search engine optimisation (or 'SEO') is a key consideration when designing their website. For your site to be effective, potential customers need to find it! A lot has changed in the past decade, though, both in terms of technological advancement and in terms of what website visitors want—so how can you use those things to your business's advantage? Don't be fooled by out-of-date information Ten years ago, search engines used a few very specific methods when figuring out how high to rank a page in their results.
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  • 4 Things to Consider When Selecting a Digital Marketing Agency

    The world of technology is evolving on a daily basis. As a business owner, you need to keep up with this pace to gain relevance amongst your customers. Digital marketing offers you the best opportunity to keep up with market trends and customer habits. After all, many customers make use of online sites to shop for goods and services.  Don't underestimate the power of a digital marketing agency. It helps you configure the best site for your customers, informs you on how to use it and helps tap into social media marketing.
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